Our Team

Born in Miramichi and founded by Cory Guimond in 2022, Salty DNA is built on a boat-building legacy and a deep connection to life on the water.

Our team brings that coastal mindset into every drop, combining design, development, and operations to deliver premium streetwear for Canada, the U.S., and beyond.

  • Leadership

    Cory Guimond

    Founder / President / CEO

    Cory leads company vision, strategic direction, and day-to-day operational excellence across the business.

  • Poom Pom Peii

    MVP / Company Mascot

    Poom is Cory's dog and a true Salty DNA mascot, bringing energy, personality, and team spirit to everything we do.

  • Ashley Giddings

    Sales and Marketing Manager

    Ashley leads campaigns, partnerships, and sales strategy to grow awareness and customer demand.

  • Luis Caceres

    Website Developer

    Luis builds and optimizes the storefront experience with a focus on speed, reliability, and conversion.

  • Nikki Joloyohoy

    E-commerce Assistant

    Nikki supports catalog operations, merchandising updates, and day-to-day e-commerce workflows.

  • Kim Vetter

    Bookkeeper

    Kim manages core bookkeeping and financial records to keep operations organized and accurate.

  • Alexandra Diaz

    Graphic Designer

    Alexandra shapes visual identity across web, social, and marketing assets with a strong design standard.