REMEMBER WHAT YOU'RE MADE OF

The sea is part of our story

Salty DNA is a coastal lifestyle brand founded in Miramichi, New Brunswick. We make clothing for boat days, dock nights, road trips, and the everyday moments that keep people connected to the water.

Our name is a reminder that where you come from stays with you. The coast is not just a backdrop. It shapes how we work, how we gather, and what we wear.

MIRAMICHI, NEW BRUNSWICK · EST. 2022

From boat building to Salty DNA

Founder Cory Guimond grew up around a boat-building legacy and a life defined by the water. Salty DNA began in 2022 as a way to carry that identity beyond the boatyard and into the clothes people reach for every day.

The DNA Fish at the centre of our logo represents resilience and evolution: the ability to adapt, keep moving, and stay true to what made you.

Meet our team

What guides us

  • Rooted here

    Designed from Miramichi with Atlantic Canadian character in every collection.

    Our originals 

  • Made to live in

    Comfortable, practical styles made for changing weather, long days, and wherever the coast takes you.

    Shop hoodies 

  • Built around people

    From our travelling trailers to customers across Canada and beyond, every stop adds to the Salty DNA story.

    Find the trailers 

COAST TO COAST

More than a label

Salty DNA is worn by people who feel at home near the water, whether that means fishing before sunrise, meeting friends at the dock, or carrying a piece of the East Coast wherever they go.

Our travelling shops bring that community together in person. The conversations, stories, and familiar faces at every stop are as important to us as the gear on the racks.

See the tour schedule

Wear what you're made of

Shop our most-loved Salty DNA hoodies, T-shirts, hats, tanks, and stickers.

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